After 80+ years in business, Seeno Homes was ready to bring its digital presence up to date. Seeno Homes is a family-owned homebuilder and real estate developer that has been shaping communities throughout Northern California’s East Bay for over 80 years.
My role
Product Manager
Timeline
August 2024 to December 2024
My team
Just me!
Website
www.seenohomes.com
Problem
Seeno Homes had never exposed live sales data directly to homebuyers.
Previously, this information lived within internal systems and was communicated through sales staff. Our redesign had to connect four separate platforms and safely surface that data online, without sacrificing the accuracy and trust expected when someone is making one of the biggest purchases of their life.
How did we get there?
We started by understanding how Seeno’s existing website, sales tools, and internal data worked together. From there, we redesigned the site’s structure and visual experience, worked across sales, marketing, IT, and leadership to define requirements, and connected four separate systems to bring live home availability online. We iterated with stakeholders throughout the process before launching the new experience in December 2024.
Outcome
The new dashboard reduced analysis time by 40% and improved user engagement by 25%. Developers reported a significant boost in productivity and decision-making accuracy.