Sierra Pacific Properties (SPPI) does it all. They are a developer, owner, and operator of commercial real estate in the East Bay, spread across office buildings, business parks, shopping centers, and multi-family residential communities. With nearly four decades of presence in the Concord and Solano County markets, the company's community presence was strong, however they lacked any real online presence.
My role
Product Manager
Timeline
February to July 2025
My team
Me!
Website
https://www.spprop.com/
Problem
38 years in the market and no digital strategy.
For 38 years, SPPI built a massive real estate portfolio relying exclusively on offline acquisition channels: word-of-mouth and physical leasing signage. To stay competitive and capture modern prospective tenants, they needed to urgently translate their analog dominance into a scalable digital discovery platform.
How did we get there?
1214%
Increase in conversion events
111%
Increase in organic search sessions
68%
Increase in organic engagement rate
Outcome
The 3D visuals elevated the brand’s digital presence, leading to a 35% increase in online engagement and a 20% boost in pre-orders for the futuristic collection. The client reported positive feedback from customers, who appreciated the ability to explore the products in an innovative way.