Improving the Digital Experience for Homebuyers at Seeno Homes
After 80+ years in business, Seeno Homes was ready to bring its digital presence up to date. Seeno Homes is a family-owned homebuilder and real estate developer that has been shaping communities throughout Northern California’s East Bay for over 80 years.
My role
IT Project Manager
Timeline
August to December 2024
My team
Just me!
Outcome
The Challenge
Seeno Homes had never developed a digital presence for prospective homebuyers.
Previously, this information lived within internal systems and was communicated through sales staff. Our redesign had to connect four separate platforms and safely surface that data online, without sacrificing the accuracy and trust expected when someone is making one of the biggest purchases of their life.
The Solution
The Process
How does everything integrate?
We started by understanding how Seeno’s existing website, sales tools, and internal data worked together. From there, we redesigned the site’s structure and visual experience, worked across sales, marketing, IT, and leadership to define requirements, and connected four separate systems to bring live home availability online. We iterated with stakeholders throughout the process before launching the new experience in December 2024.
What Others Said
"I had the privilege of working closely with Elise on several key initiatives, most notably the buildout of our new website as part of the company’s rebranding efforts. Her leadership, expertise, and dedication have been invaluable to our team. Elise spearheaded the website project with remarkable precision and insight."
– New Marketing Manager, Seeno Homes