Building a Modern Identity for a Legacy Brand

Managing the Seeno Homes’ website redesign

Role

Project Coordinator & Website Redesign Manager

Timeline

August 2024 — December 2024

Tools

Figma

Setting the Objective

The company website, while functional, no longer represented the evolving brand. Tasked with leading the rebrand, I saw it as an opportunity to modernize not just the design but the perception of Seeno Homes.

Design Strategy

Our initial goal was to align the website’s design with the company’s rebranding efforts, starting with a new logo and color scheme. I participated in discussions about the brand’s visual identity and collaborated to select a color palette that balanced trust and renewal: royal blue for its sense of reliability and luxury, and lime green for its fresh, calming tone. This thoughtful design choice reflected the company’s evolving values and direction.

Prototype Development

I worked alongside both the Designer and the Product Manager and worked as the liaison between the designers and the stakeholders' vision. I met with both parties separately to communicate

Legal Compliance

Launch

Setting the Objective

Design Strategy

Prototype Development

I worked alongside both the Designer and the Product Manager and worked as the liaison between the designers and the stakeholders' vision. I met with both parties separately to communicate

Legal Compliance

Launch

Stage 4. User Feedback & Refinement

Facilitated user testing with a diverse group of app users, gathering insightful feedback on the redesign. This phase was crucial in identifying unforeseen usability issues and validating the effectiveness of the new design elements. Iterative refinements were made based on this feedback, fine-tuning the app's interface to maximize user satisfaction and engagement.

Stage 5. Implementation & Launch Support

Collaborated closely with the development team to ensure a smooth transition from design to implementation. Provided ongoing support and guidance during the development phase, addressing any design-related challenges that arose. Played a key role in the app's successful relaunch, monitoring user feedback and engagement post-launch to inform future updates.

a black cellphone with a white letter on it

Outcomes

The redesigned fitness tracker app received overwhelmingly positive feedback from users, who praised its improved usability, engaging design, and motivational features. The project was a significant learning opportunity, enhancing my understanding of user-centric design principles and the impact of design on user behavior and app retention.

Outcomes

Other projects

Rebuilding Sierra Pacific's Digital Image

Led the redesign of the Seeno Homes website, enhancing the user experience by simplifying navigation and creating a seamless journey for prospective homebuyers.

WeCare, Addressing Burnout in Healthcare

Led a global team to design WeCare, an app connecting healthcare workers during COVID-19. Delivered a user-centered solution to combat burnout, earning first place in the Mental Health track of The Pitt Challenge.